The Polaroid Pop unveiled at CES 2017

At CES 2017, Polaroid unveiled a new instant camera: the Polaroid Pop.

Yet another photo announcement at CES 2017 — but unlike Kodak, this one's digital. Polaroid, celebrating its 80th anniversary, is announcing the launch of the Polaroid Pop.

"Polaroid is celebrating its 80th anniversary in 2017, and we couldn't imagine a better way to kick off the year than with the launch of the Polaroid Pop at CES 2017," said Scott W. Hardy, president of Polaroid.

The Polaroid Pop

Just like the brand's other instant cameras — Polaroid Snap, Polaroid Snap Touch and Polaroid Zip — at the heart of the new digital instant camera Polaroid Pop is a printer using ZINK® (Zero Ink Printing) technology.

This makes it possible to automatically print colour photos in the iconic 1980s Polaroid 600 format, 4×3 inches (10.1×7.6 cm). The prints are framed by the equally iconic white border. The Polaroid Pop also offers a traditional digital-camera experience. The camera is equipped with a 3.97-inch touchscreen LCD to frame shots and navigate the camera menu.

On the technical side, the camera packs a 20-megapixel CMOS sensor, a dual LED flash, image stabilisation, and full-HD 1080p video recording. All images and videos are stored on a microSD card (up to 128 GB).

The Pop's price and availability date have yet to be revealed, but the camera will come in yellow, black, white and blue.